Growing business by 300% with a new creative and media strategy.

The Challenge

Bring new life to an energy brand that’s often out of sight and out of mind for consumers and business leaders. Show how NRG is committed to their customer’s success and the environment. Lift brand awareness and business sales simultaneously.

Our Solution

We updated messaging and media strategies to resonate with target audiences, shining a spotlight on how their energy inspires NRG. The moving parts multiplied as NRG acquired Direct Energy and its markets while we were creating. We shot anthem content for four days to produce a dozen videos and over 50 social media and digital executions, all with corresponding landing pages to capture inquiries. Each execution targets specific business verticals. We continued to optimize by monitoring analytics weekly to refine messaging, visuals, and placements over and over. And over. This is how we help our clients win.

Results

With an increase of 21% in unique website visitors during the first three months, NRG recorded the highest visitor count of the year with over 128,000 unique visitors. Their sales funnel also showed a 400% increase in only two months along with 300% growth in new business customers.

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