How do you make sweeping the floor visually interesting? Can fixing a generator pull emotional heartstrings?
Sodexo Schools Facilities Management makes a huge impact on K-12 students around the country, their challenge was creating a video that made potential clients feel this impact. They needed to break out of their corporate comfort zone and asked us to create something that humanized their efforts.
Bringing behind the scene support to the forefront.
Split screen visuals allowed us to juxtapose student life and FM’s supporting role, showing how Sodexo helps schools thrive. This day-in-the-life concept was deceptively straightforward to execute, while still having a powerful impact. We used real voices from students throughout elementary and high school to bring home the authentic human voice.
